this business system revolves around the idea of the cut out shapes (anything that is solid white will be dye cuts)
the left is the business cards, the center is the interior of the acceptance letter, and the right is the cover.
Monday, November 3, 2008
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3 comments:
The little shapes make this version stronger than the first one- they add visual interest, pertain to the topic, and break up the large areas of solid color. Once again I think the outlined shapes/texture works well- I'm not sure about where or when to use it for the best effect. If you're going to be die-cutting the shapes on the card, etc, they might be a little small or there may be too many to appreciate at once. Have you tried putting one larger shape on each card? Maybe that would be reserved for specific kits/activities, where the shape would specifically represent the subject. One more thing- if the letter is an acceptance/congrat. letter, would you have "Be a part of the team" on the envelope? Maybe something like "You're a part of the team (alliance?)...
I like your color scheme. It’s very bright, fun, and I think it works for a science-based program. I like the use of the symbol pattern in the background, but I think it could be bigger on the front of the brochure because it’s starting to look like a fuzzy texture, which I don’t think is a good thing. Also, I think it would help to put the word “Science” back on the card, or change the word to something like “Team Member”. Using the word “Alliance” but omitting “Science” throws me off, but if the words were changed completely it wouldn’t have that effect. Your white symbols are also really cute. I love them. One thing that might improve them, however, is making them all have more similar levels of detail. For example, the stegosaurus is highly detailed, but the little burst shape is very abstract and simple, and the rest are somewhere in the middle. Making the complexity of each more consistent will help to unify them. I see that the black stroke around the words “Science Allience” is necessary because of the range of values the words sit on top of, but is there maybe a way you could take advantage of that stroke to make your logo even more dynamic? Maybe changing up the line width so it looks like a shadow, or it looks 3-D? That could add even more oomph to your logo.
All comments thus far are good. Ellie alluded to it, but even more specifically the words "Science alliance" in your logo need to be more integrated with the shapes behind them; playing with the stroke or even the placement and sizing of the letterforms would add more depth and help the words stand out more while looking integrated.
For further applications of your identity, I could see a certain type of photography working very well to contrast the illustrative style of your identity. Look around to see if you can find stock images that you could manipulate to work with your logo and symbols. This would add substance and support the professionalism of your company, while still keeping it kid-oriented and friendly.
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