The logo I am re-designing is for White House Custom Colour. It is a professional printing service for photographers. They do everything digitally, and via ftp upload. It is then shipped within 2 business days. 

the logo was originally:

Problems with the logo:

-lowercase (looks like its supposed to be one word)

-unknown what they 'do'

-imagery doesn't exactly reflect business

Good things about logo:

-large client base, logo is known

-clean and crisp design, this does reflect business strategy. (modern digital output)

*on website, everywhere else white house custom color was shorthanded, it was capitalized (WHCC)